List of prominent U.S. online stock brokers and trading platforms popular with retail investors. Rankings and popularity vary by source (Forbes, NerdWallet, StockBrokers.com, etc.), but these are the most frequently cited names for stock, ETF, and options trading.
- Charles Schwab
- Fidelity Investments
- Interactive Brokers
- E*TRADE (from Morgan Stanley)
- Merrill Edge (Bank of America)
- Webull
- Robinhood
- Vanguard
- J.P. Morgan Self-Directed Investing
- SoFi InvestFirstrade
- M1 Finance
- Ally Invest
- Public
- moomoo
- Zacks Trade
- TradeStation
- Tastytrade (tastyworks)